MATTIO Communications, one of the longest-running and largest cannabis marketing services firms in the world, announced on Monday that it has launched a full-service influencer marketing firm under the name Confluence Agency.
Since influencer marketing is an important aspect in the creation of brand value in all industries, Confluence Agency will go beyond the world of weed, to focus on fashion, beauty, food, home, tech and lifestyle travel.
Victoria Baek, who was head of influencer marketing at MATTIO and has worked with legacy brands like Coca-Cola, Taco Bell, Disney and Forever 21, will lead Confluence Agency as CEO.
Commenting on the news, Rosie Mattio, CEO and founder of MATTIO Communications, told Benzinga, “We are gratified to be launching Confluence Agency out of MATTIO to provide best-in-class influencer marketing services beyond our core focus of the cannabis industry," Mattio said. "Tori is a rare talent, and I am very excited to watch her build out her stellar team and the agency as CEO, and look forward to expanding our client roster and offerings with her at the helm.”
Encuentra nuestro contenido en Español en El Planteo:
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Comments
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
Cannabis is evolving – don’t get left behind!
Curious about what’s next for the industry and how to leverage California’s unique market?
Join top executives, policymakers, and investors at the Benzinga Cannabis Market Spotlight in Anaheim, CA, at the House of Blues on November 12. Dive deep into the latest strategies, investment trends, and brand insights that are shaping the future of cannabis!
Get your tickets now to secure your spot and avoid last-minute price hikes.