- ComScore Inc SCOR collaborated with conversation analytics platform Spiketrap, to expand Comscore's Predictive Audiences cookie-less targeting solution specifically for gaming audiences.
- The collaboration will target advertisers seeking gaming audience engagement in a privacy-forward, cookie-free manner.
- It will help advertisers reach audiences based on age and gender demographics, TV viewership, OTT consumption, and consumer behaviors like automotive purchase data, location data, B2B in brand-safe, relevant contexts across desktop, mobile, and Connected TV.
- Price action: SCOR shares closed at $4 on Tuesday.
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