Google Intensifies Microsoft, Zoom, Slack Competition Via Workspace Suite Beef Up: Bloomberg

Alphabet Inc GOOG GOOGL Google intensified its competition with Microsoft Corp MSFT by showcasing multiple Workspace productivity suite updates, including new features for free users, a paid plan for entrepreneurs, and new capabilities for its Meet videoconferencing system to compete with Zoom Video Communications Inc ZM, Bloomberg reports.
Google extended premium features of the software to small businesses, upgraded Meet for a hybrid work future under Workspace Individual for entrepreneurs.
Google opened up its Chat service to nonpaid users to catch up with Microsoft's Teams and Slack Technologies Inc WORK.
Google's messaging service "Rooms" will be replaced by "Spaces" this summer, where groups of users can email, instant message, begin a Meet call and collaborate on documents and spreadsheets.
Workspace Individual added personalized email marketing, smart booking services at a monthly subscription of $9.99 a month.
Meet will initiate a "Companion Mode" from September to let workers attend videoconferences through a second device to help them participate in polls, chats, and question-and-answer sessions.
Google incorporated customers' client-side encryption unreadable to Google and others for extended data protection.
Workspace Individual will launch soon in the U.S., Canada, Mexico, Brazil, Australia, and Japan, Reuters reports.
The initiatives aim to diversify Google's advertising revenue base, including search, Maps, and YouTube services. Google sought to capitalize on its free-of-cost Workspace users into more subscription revenue from small businesses and large enterprises.
Price action: GOOG shares traded higher by 0.44% at $2,525 in the premarket session on the last check Monday.

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