Dada, Lenovo Lecoo Collaborate To Drive Omni-Channel Shopping Experience

  • Chinese local on-demand delivery and retail platform Dada Nexus Ltd DADA and Lenovo Group Ltd's LNVGY automated store Lecoo collaborated to create a new omnichannel growth model for consumer electronics.
  • Presently, Lecoo directly operates 300 stores in China and aims to launch 600 stores in 2022.
  • Dada's on-demand retail platform JDDJ will provide omnichannel solutions based on the improvement of traffic and efficiency.
  • Over the next two years, JDDJ will partner with 1,000 Lecoo's offline stores to create a new omnichannel growth engine for on-demand retail.
  • The partnership aims to create a new one-hour delivery shopping experience and assist Lecoo's omnichannel OMO model.
  • Dada recently collaborated with around 30 supermarket chains, like MeetAll in Shanxi, Xiangjiang General Store in Hunan, Baijia Supermarket in Gansu, Youhao Supermarket in Xinjiang, and Aijia Supermarket.
  • Price action: DADA shares traded higher by 2.46% at $29.20 in the premarket session on the last check Friday.
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