Dada, Lenovo Lecoo Collaborate To Drive Omni-Channel Shopping Experience

Chinese local on-demand delivery and retail platform Dada Nexus Ltd DADA and Lenovo Group Ltd's LNVGY automated store Lecoo collaborated to create a new omnichannel growth model for consumer electronics.
Presently, Lecoo directly operates 300 stores in China and aims to launch 600 stores in 2022.
Dada's on-demand retail platform JDDJ will provide omnichannel solutions based on the improvement of traffic and efficiency.
Over the next two years, JDDJ will partner with 1,000 Lecoo's offline stores to create a new omnichannel growth engine for on-demand retail.
The partnership aims to create a new one-hour delivery shopping experience and assist Lecoo's omnichannel OMO model.
Dada recently collaborated with around 30 supermarket chains, like MeetAll in Shanxi, Xiangjiang General Store in Hunan, Baijia Supermarket in Gansu, Youhao Supermarket in Xinjiang, and Aijia Supermarket.
Price action: DADA shares traded higher by 2.46% at $29.20 in the premarket session on the last check Friday.