Step Aside, Coupons: Ibotta's Cash-Back App Saves, Rewards Millions with the Touch of a Button

The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga.

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Gone are the days of clipping coupons in your local newspaper, searching for the latest and greatest deals. There’s a more high-tech, easy-to-use money-saver in town: cash-back apps.

With the emergence of mobile technology, cash-back apps have made their way onto our devices as an easy way to make money on our everyday purchases. By simply downloading one of these apps, creating an account and selecting (or inputting) your purchases, you can get money back where it belongs: your wallet. Cash-back apps partner with retailers, making a commission on purchases that are made while simultaneously using predictive technology to find the best deals on your favorite items.

Playing in the digital couponing space, these types of digital savings have now taken the world by storm. In 2019, 75% of consumers used paperless coupons, and 47% of consumers used coupon apps when making purchases, according to Valassis Communications VCI. In addition, a staggering 31 billion digital coupons were downloaded in 2019, which is good news for retailers because users tend to spend more money when redeeming these coupons.

However, some don’t want the hassle of having to search for coupons before shopping and just want the cash itself after the purchase. One way to make that happen is with Ibotta, an app that helps you earn money not only on online purchases but in brick-and-mortar stores as well. With the platform accessible on both a computer and mobile devices, receiving money is as easy as clicking a button. In fact, the average person earns around $150 a year in cash back rewards through the app, and $300 through the browser extension.

The free app has more than 1,500 retail partners to match you with your favorite retailers like Walmart WMT, Costco COST, Ulta Beauty ULTA, Whole Foods WFM, Kroger KR, and Amazon AMZN for maximum rewards. Shopping online with the Ibotta browser extension means cash back on not only online retailers but over 500 exclusive offers from grocery stores and delivery services like Instacart and Shipt DASH. Adding the extension to your computer will highlight the discounted items with a pink box, signifying yet another Ibotta save.

As for in-person shopping, you can link your loyalty cards from your favorite retailers for additional savings, buy gift cards and even upload pictures of your receipts to get cash back within 24 hours. Ibotta’s “nearby offer alerts” feature even uses your location to show you how you could save, whenever and wherever you are.

Since 2012, Ibotta has given its 40 million users over one billion in cash-back rewards, and the number continues to grow. Touted as one of the fastest-growing private companies in the U.S., Ibotta (“I bought a…”) shows no signs of stopping, vowing to maximize rewards for its users with any purchase at any time.

Don’t wait—download the app here as a new user to earn $10 when you upload your first receipt, as well as a referral bonus for inviting friends as well.

The preceding post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. This content is for informational purposes only and not intended to be investing advice.