Helping Provide Peace of Mind: Ethos Reimagines Life Insurance

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The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga.

Among all the technology, robots and futuristic devices we've invented to try to advance humanity, there is still one unavoidable event in all of our lives: death.

But if death is inevitable, there is one aspect of that process we can control: life insurance. However, according to one study, nearly 1 in 2 Americans don’t have life insurance. Peter Colis and Lingke Wang founded Ethos in 2016, a company that aims to make life insurance simple, affordable and accessible. 

When Lingke was in college, he was upsold a life insurance policy that didn't fit his budget or personal needs. After realizing his financial mistake, he found he wasn't the only one who had been misinformed. Lingke partnered with Colis and set out to make life insurance more simple to help people get more of what they need and less of what they don't.

Ethos has an online application that can be completed in minutes. You'll first get a quote seeing your estimated cost for a variety of policies after answering a few simple questions. Next, you'll complete an application in around 10 minutes with a few health-related questions (for most, no medical exam is required). After submission, you get an often instantaneous decision on your coverage. It’s that easy!

By leveraging technology like artificial intelligence and machine learning, Ethos has streamlined the process to help eliminate time-consuming steps such as bloodwork, paperwork, and meetings with agents. It also offers a variety of policies with different coverages so you can choose the option that best suits your budget and unique needs. Not to mention, Ethos does not sell your data or personal information.  

And you don’t have to worry about talking to agents if you don’t want to. However, if you do, you can get live support in minutes from a licensed, non-commissioned agent whose goal is to match you with the right policy for your needs. Both term and whole life insurance policies are available through Ethos at affordable prices. 

Ethos boasts investors like Sequoia, Accel, Goldman Sachs GS, and even the likes of Jay-z, Will Smith and Kevin Durant.  With a customer rating of 4.5/5 on TrustPilot and an A+ rating from Better Business Bureau, Ethos has been trusted by many to help protect loved ones in their most vulnerable moments. In addition, Ethos works with some of the industry’s top life insurance carriers to help make reliable life insurance coverage available to you. 

Life insurance that puts you first means you can cancel anytime. Each policy available through Ethos has a 30-day free look period. So if you aren't satisfied, you can receive a full refund if you cancel within the first 30 days after purchase. There are no cancellation fees or penalties if you choose to cancel your policy. 

The company has also launched Ethos for Good, a platform that hopes to inspire the life insurance industry by partnering with other companies that are working to better their communities. By showcasing random acts of kindness and the work of grassroots organizations, the hope is that outreach, volunteer and community efforts grow.

Thanks to Ethos, 10 minutes can help provide peace of mind.

The preceding post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. This content is for informational purposes only and not intended to be investing advice.