Dada Nexus Partners With Sephora China For Cosmetics Products Delivery

Dada Nexus Ltd's DADA JD Daojia (JDDJ) is partnering with Sephora China, a beauty retailer under LVMH Moet Hennessy Louis Vuitton SE LVMHF, to provide consumers with convenient one-hour shopping services. The financial terms of the deal were not disclosed.
The move will expand JDDJ's reach beyond grocery to provide consumers with beauty products.
When consumers order through the JDDJ application, beauty products will be delivered from the nearest Sephora store within one hour by Dada Now's riders.
As of now, over 70 Sephora stores in China have launched on the JDDJ platform.
Dada Nexus will integrate all Sephora stores in China both on JDDJ and JD.com by the end of 2021.
Price Action: DADA shares are trading lower by 2.81% at $21.41 in premarket on the last check Friday.