Unrivaled Expands Offering Through Exclusive Distribution Agreement with G-Eazy's FlowerShop* Lifestyle and Wellness Brand

SANTA ANA, Calif., Aug. 18, 2021 (GLOBE NEWSWIRE) -- Unrivaled Brands, Inc. UNRV ("Unrivaled" or the "Company") announced that it has entered into an exclusive agreement with Feel Better LLC (Feel Better) and their licensing and production partner Halo Collective Inc (Halo). As part of the agreement, Unrivaled will be the exclusive distributor of Feel Better's FlowerShop* branded products, a cannabis lifestyle and wellness brand, in more than 400 retail stores across California.

Founded by Isaac Muwaswes, Gabriel Garcia, and G-Eazy, FlowerShop* complements Unrivaled's existing distribution lineup of Korova, Sticks, Habit Labs, Cabana, and Serra products by offering a uniquely packaged lifestyle brand with an extensive marketing presence in California. The product lineup includes the FlowerShop* BUDVASE line of branded flower products and the BOUQUETPACK line of glass-tipped infused pre-rolls. FlowerShop* expects to expand into more categories in 2021, including JUICEDROPS edibles and concentrates.

Unrivaled President Oren Schauble stated, "We're excited to welcome the FlowerShop* team to Unrivaled distribution and offer this exciting brand to the dispensary partners we serve throughout California. The FlowerShop* team's commitment to unique experiences, both in their cannabis products and accessories and their understanding of the modern cannabis customer, aligns well with the product portfolio we're building in California."

FlowerShop* Co-Founder Isaac Muwaswes stated, "Unrivaled is a pioneer in the space. Their vision and leadership in the California market, from both a consumer and B2B side, has allowed them to set the standard for operational excellence and growth. There was immediate alignment with our leadership teams and company missions − culminating in a shared obsession around customer experience and product quality. We couldn't be more excited to have Unrivaled as a key partner to grow the FlowerShop* brand and help the world Feel Better."

FlowerShop* will be available from select launch partners starting August 11th.

About Unrivaled Brands

Unrivaled Brands is a multi-state vertically integrated company focused on the cannabis sector with operations in California, Oregon, and Nevada. In California, Unrivaled Brands operates three dispensaries, a state-wide distribution network, company-owned brands, and a cultivation facility, and has two additional cultivation facilities and a dispensary under development. In Oregon, we operate a state-wide distribution network and company-owned brands. In Nevada, by way of a joint venture, Unrivaled Brands operates a cultivation and manufacturing facility. Unrivaled Brands is home to Korova, the market leader in high potency products across multiple product categories, currently available in California, Oregon, Arizona, and Oklahoma, as well as Sticks and Cabana.

For more info, please visit: https://unrivaledbrands.com.

About FlowerShop*

FlowerShop* is a Sensory-Care™ brand, innovating in the wellness, cannabis, and lifestyle categories. Co-founders Isaac Muwaswes and Gabriel Garcia explain Sensory-Care™ as a progressive take on wellness-creating products, experiences, content, and more − all designed to enhance your senses. In addition to being part of G-Eazy's creative team, they bring a wealth of knowledge and experience from a diverse set of industries, including tech and marketing, where Isaac led brand development at Twitter; to fashion and retail, where Gabriel co-created the international cult-favorite label Brooklyn Circus, in addition to working with Puma and Adidas.

Together, Isaac and Gabriel saw a void in the wellness, cannabis, and lifestyle industries. They embarked on a mission to develop a "Feel Better™ Company", a joyful brand experience at every level − from purchase to consumption − that exceeds the expectations of design-driven consumers who curate every aspect of their lives. By creating the first digitally native, direct-to-consumer platform in the cannabis space, FlowerShop* will positively disrupt the market with original content, products, and experiences focused on sustainability and multi-functional use − helping the world to FEEL BETTER™, and ultimately encouraging acts of giving, spontaneity, and love.

For more information about Flowershop*, please visit https://www.fromflowershop.com

Cautionary Language Concerning Forward-Looking Statements

Certain statements contained in this communication regarding matters that are not historical facts, are forward-looking statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995, known as the PSLRA. These include statements regarding management's intentions, plans, beliefs, expectations, or forecasts for the future, and, therefore, you are cautioned not to place undue reliance on them. No forward-looking statement can be guaranteed, and actual results may differ materially from those projected. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise, except to the extent required by law. We use words such as "anticipates," "believes," "plans," "expects," "projects," "future," "intends," "may," "will," "should," "could," "estimates," "predicts," "potential," "continue," "guidance," and similar expressions to identify these forward-looking statements that are intended to be covered by the safe-harbor provisions of the PSLRA. Such forward-looking statements are based on our expectations and involve risks and uncertainties; consequently, actual results may differ materially from those expressed or implied in the statements due to a number of factors.

New factors emerge from time-to-time and it is not possible for us to predict all such factors, nor can we assess the impact of each such factor on the business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. These risks, as well as other risks associated with the combination, will be more fully discussed in our reports with the SEC. Additional risks and uncertainties are identified and discussed in the "Risk Factors" section of the Company's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other documents filed from time to time with the SEC. Forward-looking statements included in this release are based on information available to Company as of the date of this release. The Company undertakes no obligation to update such forward-looking statements to reflect events or circumstances after the date of this release.

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