EXCLUSIVE: Alfi Joins Forces With Major Programmatic Exchange For Efficient Selling Of Ads

Alfi Inc ALF has partnered with a major programmatic exchange to provide advertisers and agencies one interface to manage, schedule, and sell ads more efficiently.
Combining the ad exchange and Alfi’s intelligent ad platform will benefit brands and advertisers by providing a robust reporting interface, allowing them to learn better about the interaction between the target audience and ad content.
As a result, the delivery of ad campaigns will be better targeted based on impressions, ad spots in a loop, frequency of ads, and the impact of ads purchased via Alfi’s software.
As commerce becomes increasingly digitized and advertisers use technology to reach their target audiences better, the value of programmatic advertising will surpass $150 billion by the end of 2021.
Alfi’s advertising inventory will surpass $500 million by the end of 2022.
The new collaboration provides additional benefits, including improved monetization of unsold inventory via an open exchange or private marketplaces.
Price Action: ALF shares are up 3.31% at $9.35 during the premarket session on the last check Monday.