Another Usual Player Jumps The TikTok Bandwagon

Microsoft Corp's MSFT LinkedIn has informed advertisers and users that it would pull the plug off its 'Stories' feature after the short videos failed to pique interest, the Ad Age reports.
LinkedIn has proposed to develop a different way to add short-form videos like TikTok to the platform. Recently, Twitter Inc TWTR also suspended its similar 'Fleet' feature, the TechCrunch reports.
Interestingly, multiple popular TikTokers share career advice, interview tips, and resume guidance, adding sense to LinkedIn's latest move.
LinkedIn noted that users aimed to create lasting videos that narrated their professional stories more personally and showcased their personalities and expertise.
According to the company, users sought more creative tools and functionality to make engaging videos, unlike the Stories, which included stickers and prompts.
LinkedIn seeks to join Snap Inc's SNAP Snapchat and Facebook Inc's FB Instagram, which have built their own TikTok-like feeds.
Recently, discussion-based forum Reddit also shared its short-video format aspirations.
Price Action: MSFT shares closed lower by 0.01% at $301.83 on Wednesday.

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