Genius Sports Enters Multi-Year Agreement With Caesars Entertainment

by Shivani Kumaresan, Benzinga Staff Writer
September 7, 2021 7:04 AM | 1 min read |
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  • Genius Sports Limited GENI has signed a multi-year agreement with Caesars Entertainment Inc CZR. The financial terms of the deal were not disclosed.
  • Caesars Entertainment's portfolio of casinos, sportsbooks, and wagering entities will have access to Genius Sports' official sports data content offering, including customer acquisition tools and fan engagement solutions.
  • Caesars will leverage Genius' official live data feeds for NFL, NASCAR, and English Premier League content.
  • Genius Sports will be a programmatic advertising partner to Caesars Entertainment and supply its marketing technology for Caesars' digital sportsbook and casino products.
  • Price Action: CZR shares closed higher by 0.06% at $103.56 on Friday, while GENI is trading higher by 3.45% at $21.90 in premarket on Tuesday.
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