Quad's Rise Interactive Plans To Expand Connex Technology

  • Quad/Graphics, Inc. QUAD subsidiary Rise Interactive plans to expand its media automation technology, Connex, to support marketplaces and retail media networks. Rise Interactive is a full-service digital marketing agency.
  • Rise's Connex technology help clients develop and execute strategies that maximize results across channels at the product, category, and audience levels.
  • Rise has integrated Pacvue data into Connex that helps marketers to tap into a full cross-channel view of the product or category-level insights across search, social, programmatic, and retail media.
  • "The ability to access and leverage audience and product data directly from retailers presents a huge opportunity for brand marketers to understand better and reach their customers," commented Larry Fisher, CEO of Rise Interactive.
  • Price Action: QUAD stock is trading higher by 1.25% at $4.06 on the last check Wednesday.
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