Alkaline Water Eyes E-Commerce Expansion

by Shivani Kumaresan, Benzinga Staff Writer

September 16, 2021 1:16 PM | 1 min read |

Alkaline Water Company Inc WTER has entered into an agreement with an E-Commerce agency specializing in managing retailers' digital marketplaces.
The partnership will be managed by Alkaline Water's new Director of E-Commerce, Chris Pitman.
In his new role at Alkaline88, Pitman will manage overall strategy, on-platform marketing and advertising, e-commerce specific content and optimization, and supply chain efficiency.
Alkaline Water cited an eMarketer report that food and beverage was by far the fastest-growing e-commerce category in the U.S. in 2020 and forecasts 151.5 million U.S. digital grocery buyers by 2024 vs. 92.3 million in 2019.
Price Action: WTER shares are trading lower by 4.27% at $1.57 on the last check Thursday.

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