Bubblr's Ad-Free Marketplace to be Open Source, Spells Big News for Ethical Tech Community

The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga.

Photo Credit: iStock

Picture this: a new Facebook FB, Twitter TWTR, and Google GOOGL where there is no abuse of personal identity and behavior.

In an effort to maintain ethical standards across the internet, Bubblr BBLR steps up to make this utopian picture come to life.

Earlier this year, the company announced its USPTO-approved patent titled the “internet search mechanism” that may change everything we know about the internet. The premise of the patent is to bring back privacy to users, trust in content, and sustainability to the digital space with its ad-free marketplace.

To double down on the potential of the patent, Bubblr announced a change in strategy — and it could be huge.

Unity Is Strength 

Instead of delivering consumer products, Bubblr plans to deliver a common platform for other parties to develop products using the ad-free marketplace — a digital manifestation of Bubblr’s patent.

In effect, Bubblr will be an open-source software — establishing an ethical technology community that offers members access to its application programming interfaces or APIs.

The company will open-source app frameworks for iOS and Android to allow other member parties to develop apps. This will include the ad-free marketplace to be integrated into their apps as an alternative monetization mechanism to ad-tech.

The Rise of Open Source as an Alternative Business Model

In many ways, open-source seems like the future because it offers fundamental advantages such as flexibility, speed, cost-effectiveness, ability to start small, share maintenance costs, and attracting better talent.

For instance, the creator and leader of the graph database category, Neo4j, is open source. Neo4j’s customers include IBM IBM, Microsoft MSFT, Vanguard, eBay EBAY, Volvo (VOLV-B), and Comcast CMCSA, to name a few. By employing an open-source framework, the company expands the limits of graph technology by empowering the largest active community of 220,000 developers, data scientists, and architects who work to solve the world’s most complex and valuable data problems.

Neo4j recently raised $325 million at a more than $2 billion valuation in a Series F deal — making it among the most well-funded database companies in history, with a collective fundraising haul of more than half a billion dollars.

Another example is the leading free and open search engine library, Elasticsearch, now known as Elastic NV ESTC. With an open-source platform, the company could roll new features and functionalities as a community of users with a diverse set of use cases evolved its code. As a result of scrutinizing code, the platform became more reliable and resilient, which is why it is trusted by Netflix NFLX, Uber UBER, Slack, and even NASA.

What this Means for the Ethical Tech Community

Bubblr plans to adopt the same route as successful open-source companies like Neo4j and Elasticsearch. The company’s strategy of establishing an ethical tech community could create a new internet sooner than anticipated.

With the support of the ethical tech community, Bubblr’s platform aims to ensure constant innovation, evolution, and optimization of apps that offer everything it believes is missing today — privacy, ad-free experience, and quality content.

What could make Bubblr extremely valuable is its patent — it restricts other companies from monetizing its framework. The company may release the exact worth of the patent soon as it has hired a valuation expert who is employing a complex model to depict the potential of the patent accurately.

What remains to be seen is how Bubblr’s plan plays out. But, if the ethical tech community makes the most of the platform, it could disrupt the internet as we know it.

The preceding post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. The content that follows is for informational purposes only and not intended to be investing advice.