Why Guggenheim Sees 22% Upside In Roku

Guggenheim analyst Michael Morris upgraded Roku Inc ROKU to Buy from Neutral with a $395 price target, implying 21.6% upside.
Morris expects the connected television advertising marketplace to grow at a "rapid pace" and said Roku will be a primary beneficiary.
Morris also sees value in the company's international expansion and potential for additional targeted marketing partnerships.
Morris considers Roku's expanded advertising tools as underappreciated.
He sees an attractive entry point at current share levels.
ROKU Price Action: ROKU shares were up 2.59% at $333.20 midday Thursday.