- Party City Holdco Inc PRTY has launched Boo-Loon Land, a pop-up balloon installation in New York City, for a three-day, Halloween-themed experience for all ages.
- The installation will be open for three days, beginning October 15 through October 17.
- The walk-through experience will feature Party City's six Halloween-inspired rooms, including Dia de los Muertos; fall harvest; black & bones; iridescent glam; Halloween friends, and more.
- Price Action: PRTY shares are trading higher by 5.20% at $8.395 on the last check Monday.
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