- Molson Coors Beverage Co TAP entered an exclusive agreement with Coca-Cola Co KO to manufacture, market, and distribute Topo Chico Hard Seltzer in Canada.
- The product is scheduled to launch in the summer of 2022, with the Canadian debut taking place one year after the launch of Topo Chico Hard Seltzer in the U.S.
- Topo Chico Hard Seltzer represents the third hard seltzer brand in the Molson Coors portfolio currently available in Canada.
- The hard seltzer will be developed in four flavors: Tangy Lemon Lime, Exotic Pineapple, Strawberry Guava, and Tropical Mango.
- In May 2021, Molson Coors announced a $100 million investment in Canadian operations to quadruple in-house production capacity for hard seltzers.
- Price Action: TAP shares are trading higher by 1.33% at $46.45 on the last check Tuesday.
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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