Within the Water Trend: Sales of Alkaline Water Sales Rising High

The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga.

NetworkNewsWire Editorial Coverage: As recently as 2015, the retail sales for alkaline waters, those with a pH between 7.0 and 10.0, were less than $95 million. With consumers taking a more proactive approach towards health, alkaline sales are booming. Industry authority Beverage Marketing Corp. forecasts retail sales in the category to balloon to $1.3 billion by 2023, representing 20% of the entire value-added water category.

Drivers abound to support the 42.6% compound annual growth rate for the forecast period, which are undergirding exponential growth for The Alkaline Water Company Inc. WTER WTER (Profile), the largest independent alkaline water company in the United States. Major grocers, including Walmart Inc. WMT, BJ’s Wholesale Club Holdings Inc. BJ, Costco Wholesale Corporation COST, and the Kroger Company KR, have benefited from and are following the category trend, many…

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The preceding post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. This content is for informational purposes only and not intended to be investing advice.