Swash: The Company Reimagining Data Ownership

The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga.

In a digital world dominated by data, consumers are increasingly waking up to just how valuable the information economy has become – it’s currently worth a staggering $3 trillion and growing.

Greater awareness following Cambridge Analytica, GDPR, and CCPA regulations, and the demise of third-party cookies is fueling the demand for better standards, control, and ownership over a data economy that has so far been dominated by big tech. An industry whose data-hungry advertising models have helped them become some of the most valuable companies on the planet.

In the information age, you are your data, and the world is in desperate need of alternative solutions focused on transparency and fairness rather than lining the pockets of Silicon Valley’s major players. It is an incredible thing to acknowledge that we still don’t have ownership over our own personal information. There is little control over how it’s collected, used, and sold, and we are rarely compensated for the value it generates. 

Without the tools to regain control over our data and earn a fair share from its use, we remain at the mercy of these monolithic data silos.

A Paradigm Shift in the Data Economy

The emergence of Web 3.0 is now revolutionizing the data economy with a move towards more collaborative, sustainable, and transparent systems that work in the interests of the majority, rather than those entrenched big tech stakeholders.

This next iteration of the internet promises to wrest control from the centralized corporations that dominate the web today. The alignment of sentiment, legislation, and decentralization opens up the world of data ownership, providing people with the control to receive fair compensation for its use. 

Imagine how different the world could look when the profits made from our data are shared back with the people who created it in the first place. This is where Swash comes in.

An All-Inclusive Data Ecosystem

Following the success of Swash as the world’s first data union, taking back control of the wealth created by personal data, the project is now expanding into an all-inclusive, community-driven, blockchain-based, scalable data ecosystem. 

Swash redefines how data is collected and valued to provide a way to passively earn from it, creating a fairer, more equitable internet, and bringing crypto to mainstream adoption while unlocking value in the data industry.

Individuals, businesses, and developers will be incentivized by new tools and monetization methods to encourage involvement, with improved access to data and greater collaboration. The first wave of these solutions being built on top of Swash’s core technology includes Data Union, sIntelligence, sApps, and sCompute, powered by Swash’s own native currency, the $SWASH token.

Currently, over 78,000 people have downloaded Swash’s browser extension. 

Data Union

Data Union works to manage and protect the interest of its members, providing them with greater power and control over how their information is collected, accessed, and used while sharing in the profits generated. The Union enables members to enforce their data rights while being rewarded for the value of their information with a better-than-free model that enables them to earn from activities they already perform online.

sIntelligence

sIntelligence provides unique business intelligence via an easy-to-use, customizable, and comprehensive platform. It provides businesses with the insights they need to stay ahead of their market and uses aggregated Swash data to show companies their key metrics.

sApps

sApps provides developers with the necessary tools to build the next era of data solutions on Swash technology, aligned by the ability to redistribute rewards back to users. sApps are designed to help developers know what to do with data, enabling direct communication with users to better understand their needs and provide additional value streams. 

sCompute

sCompute resolves a historical lack of access to data, enabling data scientists to perform computations without needing to purchase it. The data remains private and isn’t sold or moved; instead, algorithms can be deployed on Swash data with customers only paying for the computation and results. The resulting analysis can then be resold for the benefit of the data scientists and data contributors.

The SWASH Token

The Swash value chain is powered by its native $SWASH token, which is used for cross-chain utility and governance and is interoperable with Ethereum, xDai, and Binance Smart Chain.

With a total supply of 1 billion tokens, $SWASH provides a unit of exchange for buying and selling Swash data or services. Ecosystem actors are rewarded with $SWASH tokens in return for their participation, and tokens may be burned as adoption grows, fueling further demand. 

$SWASH can also be used as staking liquidity and to participate in the Swash governance process, with holders making decisions on future developments and the use of Swash DAO funds.

Initial DEX Offering (IDO)

Swash was recently named as one of Coinlist Seed’s Fall 2021 Batch selections and recently concluded its private sale where over $7 million was raised in an oversubscribed round led by KuCoin, Outlier Ventures, and Streamr. Swash’s upcoming public sale opens up investment to a whole new audience. 

The whitelisting process for the $SWASH token sale is already live and runs until October 25, or whenever the full capacity of 20,000 places is met. The Gnosis Auction platform has been selected for the IDO event itself and is scheduled for launch on October 29. 

If Swash gets its way, the data dominance of big tech is on borrowed time. It’s an idea that everyone can get behind – though the Facebooks of the world are unlikely to go down without a fight.

Image Sourced from LaunchTeam

The preceding post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. This content is for informational purposes only and not intended to be investing advice.