- Tencent Holdings Ltd TCEHY owned Tencent Music Entertainment Group TME forged a deal with Apple Inc’s AAPL Apple Music.
- Now “record labels and artists” who are part of its “Music Cloud” program can distribute their works through Apple Music. The financial terms of the deal remain undisclosed.
- The global Apple Music users will soon access more Chinese musicians. The Music Cloud will serve small-time artists who lack distribution and marketing help from big record labels, TechCrunch reports.
- It’s unlikely that TME will share its expensive licensed music with Apple Music; otherwise, the partnership will come with a hefty price tag.
- TME had splurged securing exclusive music licenses from Universal Music, Warner Music, and Sony Music Entertainment, collectively known as the “big three” record labels.
- However, China’s antitrust crackdown on its tech industry has started to break down TME’s thick walls. TME was penalized for “unfair” market practices and ordered to give up exclusive online music rights.
- Price Action: TME shares traded higher by 0.94% at $8.04 in the premarket session on the last check Tuesday.
- Photo by freestocks-photos from Pixabay
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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