Could This Cryptocurrency Provide the Safety of Gold with the Innovation of Crypto?

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The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga.

In the beginning, crypto was almost exclusively the domain of the technically minded. They were largely motivated by ideology and an almost religious belief in decentralization. Then came the extremely risk-tolerant investors willing to bet on an unproven market with the hope of striking it rich — 49ers looking for gold.

Times have changed.

Cryptocurrency is having its day in the sun. It’s become a part of popular culture. Tesla Inc. TSLA CEO Elon Musk has deemed himself the Dogefather, moving the price of Dogecoin (DOGE) with a tweet. Microsoft Corp.’s MSFT Bill Gates has weighed in, calling Bitcoin “a technological tour de force.” Paris Hilton, Kanye West, Mike Tyson, and Gwyneth Paltrow are just a few celebrities who have openly talked about their excitement surrounding Bitcoin (BTC), Ethereum (ETH), and Shiba Inu (SHIB).

And it’s not just celebrities and millennials. Smart money has flooded into the market as well. UBS Group AG UBS and Citigroup C now have Bitcoin holdings. According to Bloomberg, more than $17 billion of institutional capital has been invested this year alone. A survey by Nickel Digital Asset Management Ltd. showed 82% of those investors are looking to increase their exposure in the next 2 years.

Just 3 years ago, the total market capitalization of all cryptocurrencies was around $230 billion. Today, that number tops $2.7 trillion.

Asia Broadband Inc. AABB is an example of a company trying to reach both ends of the spectrum. It believes that investors are looking to enter the market but are wary of the wild swings crypto is prone to. Asia Broadband says that for those looking to protect their nest eggs, but see growth as well, an interesting option may be its AABB Gold Token (AABBG). The token, created by Asia Broadband, is backed by real gold, according to the company. The idea is that the minimum value of the token would be fixed to the spot price of gold, but the token’s valuation could increase from there. This would provide the stability of gold with the growth potential of crypto.

Asia Broadband mines the gold that the token is backed by. The company has been mining precious metals in Asia for a number of years and says this gives it credibility.

It believes that having a token backed by gold might be a great option for high-net-worth individuals and family offices looking for what the company hopes is a more stable investment. If you are interested in learning more or purchasing tokens, check out its website here.

The preceding post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. This content is for informational purposes only and not intended to be investing advice.