Playboy Partners With Código 1530 To Launch Rare Hare Extra Añejo Tequila

PLBY Group Inc's PLBY lifestyle brand Playboy entered a collaboration with tequila brand Código 1530 to launch Rare Hare Double Barrel Añejo tequila.
The special edition collaboration of Rare Hare Double Barrel Añejo tequila is a refined and smooth tequila, aged in French Oak Napa Valley Cabernet wine barrels and finished in fine Spanish Sherry-Fino casks.
Rare Hare Double Barrel Añejo has the aromas of spicy pepper, dried fruits, and clover honey.
Each wooden presentation box of the 1,530 bottles of Rare Hare Double Barrel Añejo will retail for $899.
Price Action: PLBY shares are trading lower by 3.21% at $37.36 on the last check Tuesday.