GM Teases Ford F-150 Lightning Rival GMC Sierra Electric Truck Ahead Of 2022 Reveal

General Motors Co GM on Wednesday released a short video featuring an electric version of its GMC Sierra.

What Happened: The 18-second clip named “shock and awe” teased the electric pickup and showed only the front end.  

The legacy automaker did not provide more details but said a full reveal for the truck would be out next year. The pickup is expected to go into production in 2023.

This is the first time the Detroit, Michigan-based company has officially talked about an electric variant of the GMC Sierra. 

See Also: GM Confirms It's Working On A Third Electric Pickup And It Will Be A Full-Size Truck

Why It Matters: A lot is at stake when it comes to electric pickups, as U.S. automakers are lining up newer models in the category to cash in on the popularity of the gas-powered trucks. 

GM is days away from delivering the electric Hummer truck and sports utility vehicle, with a 329-mile range. The above $100,000 electric Hummer has secured over 125,000 “handraisers” and about half of those have booked the vehicle.

The Detroit-based legacy automaker is boosting investments to switch 40% of the company’s U.S. volume to battery electric vehicles by the end of 2025.

Legacy rival Ford Motor Co’s F F-150 Lightning is expected to go on sale in summer. The more affordable pickup has secured nearly 200,000 reservations and the company.

Rivian Automotive Inc RIVN and Tesla Inc TSLA are other contenders in this category.

Price Action: GM shares closed 0.36% higher at $58.61 a share on Wednesday.

See Also: GM To Begin Deliveries Of Non-EPA Rated 329-Mile Range Electric Hummer In December: Report

Photo: Courtesy of GMC