A Focus on E-Commerce and Luxury Is Fueling Gaucho's Pursuit of Becoming South America's Louis Vuitton

Photo provided by Gaucho Holdings

The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga.

The global pandemic continues to push people to shop online, even as stores open. According to a survey from PYMNTS.com, nearly 36% of U.S. consumers are now buying retail goods online, compared to 29% when most brick-and-mortar stores were closed.

But it’s not just the U.S. seeing this continuing shift to online shopping. The Mexican Association for Online Sales reports that after the arrival of the pandemic, the use of online shopping applications in Mexico increased by 90%.

Needless to say, companies looking at incremental growth have to invest in offering products consumers are interested in as well as building a fully optimized e-commerce platform.

That’s precisely what Miami-based Gaucho Group Holdings Inc. VINO has done.  Gaucho, a rapidly growing e-commerce-driven public holding company, is going after the luxury crowd with a portfolio of experiential brands from fine wines, leather accessories and fashion to high-end, experiential boutique hotels and a 4,138-acre luxury vineyard real estate development in Argentina. With its unique product offerings, Gaucho is focused on not only its e-commerce capabilities but peso devaluation and its scalable business model as well.

What Gaucho is setting its sights on is becoming the luxury South American version of LVMH Moet Hennessy Louis Vuitton SE MC or the real estate equivalent of City Developments Ltd. CDEVY. 

Gaucho’s growth goals and competitive offerings were highlighted in a new Dallas-based corporate advisory firm Stonegate Capital Partners research report. Stonegate pointed to Gaucho’s fully optimized e-commerce platform, which positions the company to effectively respond to an increased global e-commerce demand for luxury goods and services. 

In the report, Stonegate also focused on other positive trends that have put Gaucho in the luxury spotlight, including:

• Gaucho’s luxury properties, including Algodon Wine Estates:  At Algodon in Argentina, prospective investors can buy one of 350 lots available for sale on the property and enjoy sweeping views of the vineyards and the Sierra Pintada Mountain range. Gaucho states that these lots are often a fraction of the cost of comparable properties in Napa or Tuscany. With an average price of $200,000, it’s one of the last opportunities for consumers to purchase affordable real estate in a leading world wine center.
• Devaluation of the Argentine peso: There are usually negatives associated with any country experiencing devaluation of its currency. Still, Gaucho believes the devaluation of the Argentine currency is providing new opportunities. As Gaucho produces wines and other goods in Argentina, the company pays for manufacturing and labor in the devalued currency.  This allows the company to sell wines and goods at a favorable exchange rate to the U.S. or other global consumers. Gaucho also sees the monetary devaluation in Argentina as favorably impacting tourism visits to its numerous hospitality assets.
• A scalable luxury goods model: According to Research and Markets.com, the global market for luxury goods was $349 billion in 2020 and is expected to grow 15.5% to $403 billion by 2027. Report Linker.com also forecasts the global e-commerce market for spirits and wine will nearly double in 2021, with the wine market in the U.S. alone estimated at $88 billion in 2020. Gaucho has positioned its brands as ready to produce and provide services. Gaucho believes it can quickly increase the production of wines, home goods and leather goods to meet the growing demand.
• Valuation: Using the potential real-estate lot sales to drive its valuation range, Stonegate arrived at $5.50 to $7.75 with a mid-point of $6.75. 

You can read the complete Stonegate report on Gaucho here.   For more information on Gaucho Holdings, visit www.gauchoholdings.com.

The preceding post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. This content is for informational purposes only and not intended to be investing advice.