Is Bubblr Paving the Way to Web3?

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The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga.

Bubblr BBLR claims the internet’s business model is broken. 

“Today’s internet business model relies on building audiences then capturing and monetizing that audience through targeted advertising,” the company writes. “This business model is exploiting internet users, jeopardizing small businesses and destabilizing society.” 

Perhaps nothing speaks more to the centralization of power and monetization over the Internet than the advertising revenues of 3 technology giants. Alphabet Inc. GOOGL’s Google, Meta Platforms Inc. FB’s Facebook and Amazon.com Inc. AMZN’s platform generated a collective $250 billion in advertising revenue in 2020. According to Forbes, this is more revenue than Berkshire Hathaway (NYSE: BRK-A), Saudi Aramco (TADAWAL: 2222) and Bank of China have made in 2021.  

With consumers experiencing rising concerns over privacy and governments issuing algorithm-containment protocols, it seems that the world is longing for an alternate version of the Internet. Luckily, advancements in thought and technology have made it possible for such a version to potentially exist. Introducing Web3 - the new era of the internet that puts the power back into the internet users’ hands, giving them greater control over their data, identity and future. Developers and thought leaders are rallying around the promises Web3 can bring in restoring people’s trust in the handling of their data. 

What is Web3?

Key to this version of the internet is a system of trust networks where an internet user doesn’t need to know or trust another individual or a third party to interact. Intermediaries can be taken out of the equation, removing the problems created by centralized gatekeepers and concentrated power wielders.

Essentially, shifting to this model might enable creators, startups and small-and-medium-sized businesses to grow their user engagement and audiences without being dependent on intermediaries. It also means that user data is no longer vulnerable to any corporation, government entity or hacker. 

Proponents of Web3 claim that just as Web 2.0’s active engagement protocols made Web 1.0’s passive nature obsolete, Web3’s decentralized network will disrupt the current version of the web by providing users ownership and control over their data. As one might expect, Web 3’s power-shifting capabilities rise alongside technologies like blockchain, cryptography and artificial intelligence, without which the new web is merely a figment of imagination. 

Web3 creates 2 fundamental changes in the way the Internet functions. First, without the monopolization of data, enterprises can compete in an environment where success is more determined by quality and relevance than the size of their marketing budget. Second, the user’s right to privacy and data becomes a priority. 

As Patty McCormick writes, Web3 is “about attaching each user’s data and money directly to them, creating a public record that they own what they own, and letting them take it with them, and profit from it, wherever they go on the web.” 

Could Bubblr Play a Role in This Potential Transformation? 

Founded in 2015, Bubblr raised $4.5 million to bring to life the tools to create a privacy-first, decentralized Internet. Like Web3, it believes its Internet-based Search Mechanism provides users and businesses with an anonymous, precise, easy and equal platform on which to exchange goods and services.

Bubblr’s recently-issued patent and planned open source platform are considered by some to be a testament to the potentially disruptive quality of its technology. 

In reflection of this prediction, Bubblr’s founders have made their intellectual property (IP) licensable to partners and paid members to accelerate the development of products across innumerate sectors with Web3.0 principles at their core.

And perhaps therein lies the true potential of Bubblr. Few companies exist that allow a person to play an active role in what Web3 may look like. Bubblr provides the tools to potentially mold the internet of the future.

It doesn’t take much inspection to realize that Bubblr’s technology has been created to advance Web3 into the mainstream. For those who believe in the ethical internet of the future, Bubblr might be a company to keep tabs on. 

The preceding post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. This content is for informational purposes only and not intended to be investing advice.