Priority Technology Partners With Brink's To Expand Reach Into Cash Payments

Priority Technology Holdings Inc PRTH entered a partnership with Brink's Company BCO that combines its credit and debit card processing capabilities with a new digital cash payment solution, called BLUbeem by Brink's.
Priority Technology noted that 250,000 merchants using its payment infrastructure will now have the ability to use a payments bundle that combines its current offering for card acceptance with Brink's digital cash payment solution.
All of Priority's independent sales organizations (ISOs), financial institutions, wholesale ISOs, and independent software vendors will have access to Brink's solution.
"Expanding our reach into cash payments will allow Priority to introduce a variety of new solutions into the market, helping improve customer retention and driving growth into new channels," said Tom Priore, Chairman, and CEO of Priority.
Price Action: PRTH shares are trading lower by 6.32% at $6.07 and BCO higher by 0.14% at $69.31 on the last check Tuesday.