Amazon To Launch First-Ever Physical Fashion Store - Everything You Need To Know

Amazon.com Inc's AMZN first physical apparel store Amazon Style, will open later this year at The Americana at Brand, a shopping destination in Los Angeles.

• The store will include women's and men's apparel, shoes, and accessories from a combination of well-known and emerging brands, with prices catering to a broad range of customers.
• Amazon Style's advanced machine learning algorithms provide customers with personalized recommendations that match budget, fit, and style.
• "You'll find everything from the $10 basic to the designer jeans to the $400 timeless piece," Simoina Vasen, managing director of Amazon Style, told CNBC. "We want to meet every budget and every price point."
• At 30,000 square feet (2,787 sq meters), the planned "Amazon Style" shop near Los Angeles is smaller than the typical department store. 
• Model items are on the racks, and customers scan a code using Amazon's mobile app to select the color and size they would like. 
• Shoppers enter a virtual queue for a fitting room that they unlock with their smartphone when it is ready.
• Amazon is now targetting Macy's Inc M and Nordstrom Inc's JWN smaller-format stores after surpassing Walmart Inc WMT, Reuters reports.
• Price Action: AMZN shares traded lower by 0.19% at $3,120 in the premarket session on the last check Thursday.