Here's Why DoubleVerify Shares Are Trading Lower Today

Two analysts offered different views on DoubleVerify Holdings Inc DV.
JPMorgan analyst Mark Murphy downgraded DoubleVerify to Neutral from Overweight with a price target of $32, down from $42 (31.2% upside).
The analyst does not anticipate any near-term issues and expects to increase his revenue forecast following the close of the OpenSlate acquisition.
However, DoubleVerify shares will likely trade more in line with the market for now, as its organic growth rates "could downtick with modest margin contraction in 2022," Murphy tells investors in a research note. He sees a more challenging setup for the stock in 2022.
BMO Capital analyst Daniel Salmon initiated coverage of DoubleVerify with an Outperform rating and $37 price target (51.7% upside).
The analyst believes the company "offers a greater degree of safety from regulatory and platform change risk" and features an emerging connected TV business along with growth opportunities across both the open web and walled gardens.
Price Action: DV shares traded lower by 7.82% at $24.82 on the last check Wednesday.

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