Meet The Minority Cannabis Academy: A Program To Connect Industry Leaders, Advocates, Educators, Community

Already deeply entrenched in the cannabis industry, a reality born out of their own experience with the negative impact of the War on Drugs, two entrepreneurs, Brendon Robinson and Stanley Okoro, have announced plans to launch the Minority Cannabis Academy (MCA).

“It is great that the New Jersey Cannabis Regulatory Commission (CRC) prioritized the application process for minority entrepreneurs,” Robinson said. “But there needs to be opportunities for minorities at all levels.”

Thanks to the financial and professional backing of Shaya Brodchandel, CEO of Harmony Dispensary, this non-profit, workforce development program is being established to tackle what the pair say has been a shortfall in New Jersey’s pathway to legalization.

With initial educational programming that will include 8-week courses on Budtending and Horticulture, the MCA is intended to provide a pathway for individuals who want to begin in the industry by working at a dispensary or cultivation facility.

This pilot programming, and three additional courses that will be added to the MCA’s curriculum, will ultimately help prepare future minorities for a wide range of positions including top-level CEOs, store managers and cultivation directors.

“The Minority Cannabis Academy will create entrepreneurial and employment opportunities for disenfranchised communities and impact zones through education and workforce development,” Okoro said. “With education and technical training, we have the ability to reduce barriers and create a more diverse and equitable industry here in New Jersey.”

Expected to welcome its first class of 25 students from Jersey City, Newark and Irvington in June, the MCA will be housed at Harmony Dispensary’s Jersey City location.

“We want the men and women participating in the MCA to get a full hands-on experience of what it's like to work in the cannabis industry,” Brodchandel said. “What Brendon and Stanley have created through their passion for education is the manifestation of teaching a man to fish. We are going to put real people into real jobs, helping them build real careers. That will make an impact on the community we are serving.”

Robinson warned that the program will be challenging. “It’s being designed that way because this is a challenging industry. It’s also going to be authentic and provide a level of sustainability that this industry and our community deserves."

Also weighing in on the launch of the program was Jersey City Mayor Steven Fulop.

“I was clear from the start, alongside the legalization of cannabis there needs to be a strengthening of social justice and equity measures, which is why we are implementing laws in Jersey City that prioritize opportunities for people with cannabis convictions (expunged or not) and for minorities, women, and disabled veterans," Fulop said.

“It’s encouraging to have fellow advocates like Harmony Dispensary who are taking their business a step further by creating invaluable workforce development opportunities for minority residents in the nation’s most diverse city. I hope others entering this industry will have similar forethought as to how we can capitalize on this pivotal moment for the betterment of our community,”

concluded the mayor.