Shiba Inu Announces New Fashion Industry Partnership

The team behind Shiba Inu SHIB/USD appears to be branching into the fashion industry with its most recent partnership.

What Happened: In a tweet on Tuesday, Shiba Inu developers said they have partnered with Milan-based luxury designer John Richmond.

The partnership will see the Italian designer collaborate with SHIB on a high-fashion clothing collection that will be displayed at a show in Milan.

The collection will reportedly be available in boutiques across the globe. In addition, the collaboration will also see the release of 10,000 JR x SHIB non-fungible tokens (NFTs).

Why It Matters: “Powerful Fashion Statement: Launched on the final day of Italy's fashion week, and the first day of Paris Fashion Week,” commented a popular SHIB influencer on Twitter.

“This partnershib is set to push us to yet another industry with great energy, and all for the ShibArmy [sic]”

Some members of the SHIB community anticipated that a partnership with John Richmond was in the works on Feb. 14 when the team released a teaser video featuring models on the runway.

John Richmond has worked with several high-profile celebrities such as Madonna, Michael Jackson, and Mick Jagger. As such, this partnership announcement was considerably more well-received by the community than various collaborations announced last month.

Meanwhile, the SHIB community had another cause for celebration on Monday after an announcement from AMC Entertainment Holdings Inc AMC CEO Adam Aron on Twitter Inc TWTR.

Aron said that Shiba Inu and Dogecoin DOGE/USD payments were set to go live on the platform no later than March 19.

Price Action: As of Tuesday morning, SHIB was trading at $0.00002777, up 15.82% in the last 24 hours.

Photo by Alison Pang on Unsplash