Twitter Looks To Solidify E-Commerce Push With Latest Tool

Twitter Inc's TWTR Twitter Shops tool will help businesses promote up to 50 products in a digital catalog attached to their profile, Bloomberg reports.
The beta test for Twitter Shops will be available for select businesses in the U.S. and visible to people using the Twitter iPhone app, Reuters reports.
In recent months, Twitter prioritized shopping and commerce to expand into new businesses and generate revenue sources other than digital advertising.
In July, Twitter launched a Shop Module to help retailers pin up to five products on their profile page. Twitter had also hosted its first live shopping video with Walmart Inc WMT.
Facebook and Instagram, owner Meta Platforms Inc FB, have been leaders in social commerce, enabling merchants to set up virtual shops and sell products.
Price Action: TWTR shares traded higher by 5.02% at $34.32 on the last check Wednesday.

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