Evercore ISI Lauds Apple's Acquisition Of Friday Night MLB Rights

Apple Inc AAPL recently disclosed acquiring Friday night MLB rights. Fans will be able to tune in to two games on Friday nights during the regular season, available only on Apple TV+.
Evercore ISI analyst Amit Daryanani clarified that Apple did not aspire to become another Netflix Inc NFLX.
Daryanani lauded Apple's move, which looked to focus on high-quality scripted content and desirable sports rights.
Daryanani contended that most of the criticism of Apple's TV+ is rooted in misunderstanding Apple's actual intentions.
He continued to see TV+ as an excellent way to further Apple's goal of monetizing its installed base, which could eventually help shrink replacement cycles for hardware and provide a "potential killer app" for AR/VR.
Daryanani maintained an Outperform rating and $210 price target (32.5% upside) on Apple shares.
Price Action: AAPL shares closed lower by 1.51% at $155.59 on the last check Friday.

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