Major cryptocurrency exchange Coinbase Global Inc COIN is testing out a new subscription product that lets users exchange digital assets without trading fees, according to a Blockworks report.
What Happened: Coinbase One, already in its beta launch, will let users trade cryptocurrencies such as Bitcoin BTC/USD, Ethereum ETH/USD, and Dogecoin DOGE/USD with zero trading fees, according to the report, citing the exchange.
Users would also have $1 million in account protection and access to 24/7 direct phone support with a Coinbase One beta team member.
Coinbase did not immediately respond to a request for comment.
Why It Matters: Transaction revenue from trading fees has historically made up the lion’s share of Coinbase’s revenue, according to CFO Alesia Haas. In the fourth quarter, the cryptocurrency exchange generated $2.2 billion in revenue from transaction fees alone.
“We're taking steps to diversify this revenue and also grow our non-transaction revenue streams,” said Haas, during Coinbase’s Q4 earnings call.
“We generated more than $500 million of subscription and services revenues this year, including $214 million in the fourth quarter. This was a 10x increase from 2020.”
Moreover, the appeal of commission-free cryptocurrency trading has seen brokerage platforms like Robinhood Markets Inc HOOD become widely popular among retail traders.
Coinbase One users will not be reimbursed for previous trading fees and would be charged a monthly recurring payment. A spokesperson for the cryptocurrency exchange declined to reveal the price of the product.
Price Action: Coinbase shares closed 7.46% lower on Friday at $160.07.
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