Needham Sees Netflix Losing Out To Amazon, Disney, Apple and Other Streaming Rivals

Needham analyst Laura Martin's March channel checks indicated growing interest toward news acting serving as a headwind for Netflix Inc NFLX.
As per Martin, Netflix needs to add advertisements to survive the streaming war.
Amazon.com Inc AMZN Amazon Prime Video and The Walt Disney Co's DIS bundle won the streaming game so far based on financial prowess and pricing strategy.
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Amazon and Apple Inc's AAPL purchase of exclusive sports rights indicates live sports as the "next competitive battlefield."
Netflix will bite the dust unless it adds live sports and news to its content lineup and an "ad-lite" subscription video-on-demand tier.
Martin kept an Underperform on Netflix without a price target.
Price Action: NFLX shares traded higher by 0.04% at $343.80 on the last check Wednesday.