PlantFuel Partners with Muscle Foods USA for Nationwide Specialized Retail Distribution

Plant-based wellness brand PlantFuel partners with distributor Muscle Foods USA reaching more than 6,000 stores across North America

Mississauga, Ontario – TheNewswire – March 17, 2022 – PlantFuel Life Inc. FUEL FUEL PLFLF BR ("PlantFuel" or the "Company") the scientifically focused plant-based wellness company is pleased to announce its partnership with Muscle Foods USA, a leading multi-line sports nutrition and health products distributor in North America.

Muscle Foods USA (Muscle Foods) is a wholesale distributor of health & wellness, sports nutrition, lifestyle, and fitness products to specialized retailers throughout North America. With distribution to more than 6,000 stores, Muscle Foods works with a network of retailers that include grocery stores, grocery chains, all areas of the military, and fitness facilities such as gyms. The multi-line distributor has a proven track record of growing brands and increasing sales for some of the most well-known consumer packaged goods and beverage companies.

Developed by athletes, formulated by doctors, and clinically proven for optimal performance, PlantFuel is a premium plant-based health and wellness company founded by former NFL player and serial entrepreneur Brad Pyatt. This specialty retail distribution partnership with Muscle Foods will position PlantFuel in front of thousands of stores throughout North America, furthering growing the business through grocery, military, and gyms.

"Partnering with an established distributor like Muscle Foods will help us strategically build out and grow our specialty retail sales business across the US," says Brad Pyatt, PlantFuel CEO.

"PlantFuel is leading the way in creating the future of sports nutrition, and so we're excited to see how far we can take them," says Joseph Mies, Muscle Foods USA General Manager.

This partnership with Muscle Foods USA to manage specialty retail distribution is yet another step towards the strategic growth plan for PlantFuel encompassing a strong mix of ecommerce and brick-and-mortar business. This announcement comes off the recent news of PlantFuel's strong Amazon business growth, and the announcement of its partnership with Coupang, one of the largest ecommerce retailers in East Asia.

About Muscle Foods USA

Muscle Foods USA is a nationwide wholesale distributor of sports nutrition and health products to the retail trade. With 6 facilities throughout the US including administration, warehousing and fulfillment services, Muscle Foods USA is centered on six business solutions: education, supply chain, category management, sales and marketing. Visit www.musclefoodusa.com to learn more.

Contact Information

Brad Pyatt

Chief Executive Officer

1-877-312-8900

ir@plantfuel.com

About PlantFuel Life Inc.
PlantFuel Life Inc (also known as PlantFuel) is a scientifically focused, plant-based wellness company managed by successful entrepreneurs with extensive experience in the areas of consumer-packaged goods, manufacturing, logistics, and distribution. https://plantfuellife.com/

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