Mattel Inks Licensing Agreement For DreamWorks Animation's Trolls Franchise

  • Mattel Inc MAT has entered into a multi-year global licensing agreement with Universal Brand Development for DreamWorks Animation's Trolls, an animated franchise.
  • DreamWorks Animation is a division of the Universal Filmed Entertainment Group, within NBCUniversal, a subsidiary of Comcast Corp CMCSA.
  • Under the agreement, Mattel will have the licensing rights to develop a full line of toys for the franchise, including dolls, vehicles, plush, games, and more.
  • The collection is expected to launch at retailers around the world in fall 2023.
  • An all-new Trolls film is expected to hit theaters in November 2023.
  • Price Action: MAT shares closed lower by 0.39% at $22.82 on Monday.
MAT Logo
MATMattel Inc
$15.800.19%

Stock Score Locked: Want to See it?

Benzinga Rankings give you vital metrics on any stock – anytime.

Reveal Full Score
Edge Rankings
Momentum
29.64
Growth
32.10
Quality
82.25
Value
56.67
Price Trend
Short
Medium
Long
Market News and Data brought to you by Benzinga APIs

Posted In:
Comments
Loading...