Read About Apple's Latest Subscription Offering As It Looks To Reduce Dependence On Devices

Apple Inc AAPL launched Apple Business Essentials, a new program for businesses to set up, manage and install software on workers' iPhones, iPads, and Macs.
The product is aimed at smaller customers, primarily those without dedicated IT departments. It comes at a monthly price of $2.99 to $24.99 per worker.
The product enables a boss or a system administrator to install corporate apps, set passcode policies, track or shut down a lost phone or laptop and provide access to cloud storage.
Users can avail of AppleCare credits for repairs from Apple stores in the more expensive tiers, CNBC reports.
The product intensifies Apple's rivalry with Jamf Holding Corp JAMF and Kanji, making mobile device management software to help businesses manage a fleet of Apple phones and computers.
Apple looked to offer more services, including a recurring billing subscription, shifting from a reliance on devices.
Apple's services business grew 27% in 2021 to $68.4 billion as it launched subscriptions like Fitness+.
Apple integrated the product with Microsoft Corp MSFT Microsoft Azure, and Alphabet Inc GOOG GOOGL Google Workspace systems.
Price Action: AAPL shares are trading lower by 0.61% at $173.54 premarket on the last check Friday.
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