This Gadget-Rental Firm's Latest Fundraising Earns It Unicorn Status

  • Grover Deutschland GmbH raised $330 million at a valuation of over $1 billion, the Wall Street Journal reports.
  • In a Series C round led by Energy Impact Partners, Grover raised $110 million in equity and $220 million in debt.
  • The New York-based sustainability-focused investment firm provided $28 million in equity.
  • Grover looks to utilize the proceeds to hire over 100 people in the U.S., mostly software engineers and product professionals, and advertise its service.
  • The fundraising positioned the company renting out smartphones and other devices to expand in the U.S., its fastest-growing market.
  • Grover runs an e-commerce platform to rent more than 3,000 products, including Apple Inc (NASDAQ: AAPL) iPhones and Apple Watches and Microsoft Corp (NASDAQ: MSFT) Xbox videogame consoles.
  • Grover offers only products that are durable and can be repaired, avoiding low-cost devices.
  • Grover's business-to-business rental service accounts for 15% of Grover's subscriptions. Grover looks to increase that figure to 40%.
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