The WILLIE’S RESERVE cannabis brand inspired by legendary musician and activist Willie Nelson is celebrating its Colorado roots and the 4/20 holiday in a collaboration with the Cheba Hut restaurant franchise.
On Wednesday, Cheba Hut will be offering select “nug” sized sandwiches, served on a commemorative frisbee with a side of WILLIE’S RESERVE rolling papers for $4.20. Each pack of rolling papers comes with a QR code that customers can scan between 4/20 and April 30 to enter for a chance to win the grand prize: a trip to the Emerald Cup in Hollywood, CA plus two WILLIE’S RESERVE gift packs. The winner will be announced May 2 (must be 21+ to enter).
“We’re just two like-minded, Colorado-based businesses that love how cannabis connects people,” stated Nicole Kennebeck, marketing director at WILLIE’S RESERVE. “What better way to celebrate this holiday than giving fans of cannabis culture a chance to conquer their munchies and win something special?”
The in-store promotion is one day only—Wednesday, April 20—and runs in Cheba Hut locations in 15 states, including: Arkansas, Arizona, California, Colorado, Florida, Georgia, Illinois, Louisiana, Nevada, Ohio, Oregon, Texas, and Wisconsin.
Photo: Courtesy of Elsa Olofsson on Unsplash
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