Brunswick Agrees To Acquire Marine Assets In Southeast US

Brunswick Corp BC has agreed to acquire a portfolio of marine assets in the Southeast U.S. The financial terms of the deal were not disclosed.
All the assets being acquired are part of J&R Marine Holdings. The specific transaction includes the Freedom Boat Club of Lake Hartwell Franchise territory with two club locations, four marinas, and Eclipse Marine Group, a boat dealer in the Southeast with four locations.
The company expects the deal to expand shared access, advance the Boating-as-a-Service eco-system strategy with subscription-based models and fortify plans to establish a regional marine operating center.
Brunswick also announced that Freedom Boat Club will acquire the Freedom Boat Club of Lake Lanier franchise operations and territory.
With the two club locations from the J&R acquisition and the two on Lake Lanier, Freedom Boat Club immediately bolsters its Southeast territory.
Brunswick held $367.5 million in cash and equivalents as of December 31, 2021.
Price Action: BC shares are trading higher by 2.70% at $81.49 in premarket on the last check Thursday.