Starbucks Appoints Former McDonalds Executive To Drive Technology Changes: Reuters

  • Starbucks Corp SBUX has appointed Deb Hall Lefevre as Chief Technology Officer, effective May 2, Reuters reported.
  • Lefevre was previously with McDonald's Corp MCD, where he oversaw all aspects of technology for its roughly 14,000 U.S. restaurants.
  • The report noted the move comes as the returning CEO Howard Schultz is mulling changes to the company's drive-thru, mobile order-and-pay, and other systems.
  • RelatedStarbucks Suspends Buyback To Focus On Investing In Operations; Schultz Takes Helm
  • The CEO intends to have someone who can oversee changes, including increased personalization of mobile apps, improvements to systems for employee training, and more.
  • Schultz already freed up potentially billions of dollars for investments by suspending share buybacks. 
  • Price Action: SBUX shares are trading lower by 1.20% at $77.99 on the last check Friday.
  • Photo Via Wikimedia Commons
Market News and Data brought to you by Benzinga APIs
Comments
Loading...
Posted In:
Benzinga simplifies the market for smarter investing

Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.

Join Now: Free!