Kraft Foods Showcases Innovative New Products

Kraft Foods KFT, a global powerhouse in snacks, confectionery and quick meals, is highlighting more than 30 new products at the 2010 Food Marketing Institute (FMI) Show in Las Vegas. Listening to the needs of today's changing consumer, Kraft Foods is building on its innovative efforts earlier this year to deliver more restaurant-inspired flavors in its products. At the same time, time-starved consumers are still looking for accessible snacks and Kraft Foods is First to the Table with new, great-tasting options. From May 10-13, Kraft Foods (Booth # 1647) will showcase its innovative products and customer collaboration at the industry exhibition. As one of the top exhibitors at the 2010 FMI Show, Kraft Foods will share its new food and beverage offerings under its First to the Table theme. "We continue to see the greatest growth in our snacking, confectionery and quick meal products at Kraft Foods," comments Bob Becker, Senior VP of New Product Development, Kraft Foods, North America. "More consumers are 'on the go' and therefore in search of quick and delicious treats, and Kraft Foods is leading the way with reinvigorated foods and beverages that boast both taste and convenience."