SparkPlug Announces Integration and Collaboration with Square, Launching the First Sales Incentive Tool for Frontline Workers

SAN FRANCISCO

--News Direct--

SparkPlug, the leading employee incentive management platform for frontline workers, today announced a collaboration and integration with Square, the globally trusted software, payments and hardware company. Through the integration, SparkPlug's incentive management software will be available to millions of brands, retailers, and restaurants through Square's App Marketplace.

SparkPlug easily integrates into Square sellers' existing POS systems, pulling the store's employee roster and product catalog to automatically begin tracking sales in a confidential, centralized dashboard.

Retail and restaurant management teams, as well as brands, can create an incentive, announce it to employees, track sales, and report to employees their standings and earnings in a few clicks. At the end of the campaign, SparkPlug automatically pays out prizes and earnings, streamlining the incentive management process for operators and allowing them to track results and measure ROI in one place. Employees will be able to enroll in SparkPlug via text message, allowing them to opt into the incentive program without having to create a profile or download an app.

"For businesses to remain competitive in today's ongoing labor crunch, it's more important than ever that businesses have innovative programs in place to attract, support, and retain top performers," said Jake Levin, Co-Founder and COO of SparkPlug. "We're thrilled to be working with Square to give businesses the tools they need to motivate, engage, and reward their workforce, helping them navigate the current labor crisis and retain talent for the long run."

The collaboration comes as the retail and restaurant industries have been hit particularly hard during the Great Resignation, with quit rates for the industries reaching an all time high this year. As the labor crisis continues to plague operators, many are turning to new tools and processes to entice workers to stay. With SparkPlug, businesses will be able to implement a performance-based compensation model in just a few clicks, while automatically tracking progress and ROI, eliminating the need for manual reporting.

In the fall of 2021, SparkPlug announced a $2.5M seed funding round led by TenOneTen Ventures, Jason Calacanis, and Argonautic Ventures; co-founders from Shift, Applied Semantics, Social Native, and Factual; and executives at Foursquare, DoorDash, Xerox PARC, and Facebook.

SparkPlug is currently available for all Square sellers in the App Marketplace. To start your 30-day free-trial of SparkPlug, please visit https://squareup.com/us/en/app-marketplace/app/sparkplug.

About SparkPlug

SparkPlug is the leading employee rewards and incentive management platform for brick-and-mortar retailers, restaurants, and consumer goods companies. SparkPlug's first-of-its-kind platform gives frontline workers the ability to earn like owners by rewarding them with cash for every sale they make. SparkPlug's fully customizable incentive software also empowers brands and retailers to drive sales by mobilizing in-store employees to serve as influencers, while delivering real-time campaign data to track and manage efficacy.

Launched in March 2020, SparkPlug has delivered more than $1M in supplemental income to frontline hourly employees, sponsored by the consumer brands whose products those in-store workers put directly into consumers' hands. Visit www.sparkplug.app to learn more.

Contact Details

N6A for SparkPlug

Nick Eghtessad

+1 814-450-7478

sparkplug@n6a.com

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