NFL Wins Multiyear Deal With Apple Music, Which Will Sponsor Super Bowl Halftime Show

  • The National Football League bagged a multiyear deal with Apple Inc's AAPL Apple Music to sponsor the Super Bowl Halftime Show, beginning with the American football championship game in February 2023.
  • The multiyear partnership combines the Super Bowl Halftime Show, the most-watched musical performance of the year, with Apple Music, which offers a powerful listening experience powered by Spatial Audio.
  • Super Bowl LVII is due on February 12, 2023, in Glendale, Arizona, and will mark Apple Music's first year as part of the Super Bowl Halftime Show. 
  • Over 120 million viewers watched The Super Bowl LVI Halftime Show live earlier this year, which featured a lineup of trailblazing musicians, including Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar. 
  • NFL games remain among the top-viewed programs each year across all networks and time slots.
  • Strong viewership figures for the first week of the NFL season could boost Comcast Corp CMCSA streaming platform Peacock.
  • Walt Disney Co DIS has a piece of the NFL coverage with its Monday Night Football matchups.
  • As the official home of Thursday Night Football, Amazon.com Inc AMZN Amazon Prime could see additional subscribers to its Prime offering. Amazon paid a reported $1 billion for the rights.
  • Price Action: AAPL shares traded lower by 1.71% at $150.14 in the premarket on the last check Friday.
  • Photo via Wikimedia Commons
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