NFL Wins Multiyear Deal With Apple Music, Which Will Sponsor Super Bowl Halftime Show

The National Football League bagged a multiyear deal with Apple Inc's AAPL Apple Music to sponsor the Super Bowl Halftime Show, beginning with the American football championship game in February 2023.
The multiyear partnership combines the Super Bowl Halftime Show, the most-watched musical performance of the year, with Apple Music, which offers a powerful listening experience powered by Spatial Audio.
Super Bowl LVII is due on February 12, 2023, in Glendale, Arizona, and will mark Apple Music's first year as part of the Super Bowl Halftime Show.
Over 120 million viewers watched The Super Bowl LVI Halftime Show live earlier this year, which featured a lineup of trailblazing musicians, including Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar.
NFL games remain among the top-viewed programs each year across all networks and time slots.
Strong viewership figures for the first week of the NFL season could boost Comcast Corp CMCSA streaming platform Peacock.
Walt Disney Co DIS has a piece of the NFL coverage with its Monday Night Football matchups.
As the official home of Thursday Night Football, Amazon.com Inc AMZN Amazon Prime could see additional subscribers to its Prime offering. Amazon paid a reported $1 billion for the rights.
Price Action: AAPL shares traded lower by 1.71% at $150.14 in the premarket on the last check Friday.
Photo via Wikimedia Commons