Roku Reaches Out To Nielsen To Track Viewership As More Consumers Shift To Streaming

Nielsen N.V. NLSN announced that Roku, Inc ROKU will enable four-screen measurement for the first time across traditional TV, connected TV, desktop, and mobile in Nielsen Total Ad Ratings.
Now, marketers running ads with Roku can deduplicate campaign reach and frequency across all four screens in the home.
OneView, Roku's ad platform built for TV streaming, is directly integrated with Nielsen's measurement solution, enabling person-level measurement of ad campaigns on the Roku platform.
Nielsen Four-Screen Ad Deduplication will enable a consistent, comparable, and deduplicated view of the channels and platforms audiences consume across screens.
As consumers spend more time streaming, marketers diversify their media investments and continue shifting more dollars to TV streaming than ever before.
Recently, Roku roped in Fox Corp FOX Fox Entertainment CEO As Roku Media President.
The streaming companies ranging from Netflix Inc NFLX to Roku, battled subscriber losses on pandemic recovery and macro headwinds.
Price Action: ROKU shares traded lower by 9.08% at $55.56 on the last check Thursday.