Sony Electronics Unveils First Over-the-Counter Hearing Aids In US

Sony Group Corp's SONY electronics division has made available its first over-the-counter (OTC) hearing aids for the U.S. market.
With the unique products, developed in partnership with WS Audiology (WSA), Sony offers easy set-up and improved hearing options.
The first two products to debut from the partnership are the CRE-C10 and the CRE-E10 self-fitting OTC hearing aids.
Utilizing the app, the CRE-C10 and CRE-E10 intuitively adapt to each user's speech and surroundings.
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Sony's goal with these new devices is to break down the current barriers faced by those with signs of mild to moderate hearing loss and provide a simple, app-enabled, do-it-yourself solution.
The CRE-C10 self-fitting OTC hearing aid has a suggested retail price of $999.99 and will be available for sale this month.
The CRE-E10 self-fitting OTC hearing aid will be available this winter at the suggested price of $1,299.99.
Price Action: SONY shares are trading lower by 1.19% at $63.40 on the last check Wednesday.