- Engine Gaming and Media, Inc's GAME end-to-end influencer marketing platform Sideqik collaborated with Awin and ShareASale, North America's fastest-growing affiliate marketing platforms.
- Sideqik's database of over 60 million influencers across the ten most popular social networks will allow Awin's 21,000 retailers to identify relevant, brand-safe influencers better, streamline relationship management and grow their sales and customer base.
- "Across the industry, there is a growing demand from consumer brands to execute more profitable, better measured influencer marketing campaigns," said Joris Cretien, Partner Growth Director at Awin.
- "Awin and ShareASale's integration with Sideqik allows our brands to identify and manage influencer partnerships, deploy spend at scale and report on the return - a critical element for smaller businesses with tighter budgets - all through Sideqik's robust tool set."
- In September, Alibaba Group Holding Limited BABA famed live-streaming sales influencer Li Jiaqi reappeared on screens, ending an over three-month-long absence.
- He reappeared for roughly two hours with little advance notice, spreading the news by word of mouth. Taobao users paid nearly 30 million visits to his channel in the first hour.
- Among the 26 products he marketed were modestly priced ones, including mobile phone holders and rolls of garbage bags, most of which quickly sold out as viewers flooded the screen.
- Price Action: GAME shares traded higher by 0.58% at $0.68 on the last check Friday.
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