DoorDash Launches Self-Serve Ad Solutions For CPG Brands

DoorDash Inc DASH has launched new self-serve ad solutions designed to give Consumer Packaged Goods (CPGs) more flexibility and options to reach households in America.
The new self-serve ad products include CPG ads manager, third-party platform partnerships with Pacvue and Flywheel, and API integrations.
The self-serve Sponsored Listings will expand to Canada and Australia.
The new platform empowers CPGs to directly activate, manage, and measure Sponsored Product ads on DoorDash.
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"As we continue to build the ad platform for local, our goal is to connect every store, and brand within each store to every local consumer," said Toby Espinosa, VP, DoorDash Ads.
Price Action: DASH shares are trading higher by 7.80% at $46.42 on the last check Monday.
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