Exclusive: Jushi Partners With Lucas White's Drop4Drop Bringing Clean Water To 3k People In Gambia, India, Uganda & More

Vertically-integrated multi-state cannabis operator, Jushi Holdings Inc. JUSH JUSHF has partnered with Drop4Drop and funded seven different clean water projects in Gambia, India, Malawi, Senegal, South Sudan, and Uganda. The projects are expected to provide more than 3,000 people with a sustainable source of clean water.

For World Sustainability Day, we wanted to remind the community of the importance of caring for the environment and the steps to do so,” Jim Cacioppo, Jushi’s chief executive officer, chairman, and founder told Benzinga. “Clean water is a basic human right, yet 663 million people don’t have it. Our projects with Drop4Drop will drive awareness that access to clean water transforms lives for the better and creates new opportunities that lay the foundation for a brighter future.”

Drop4Drop is a not-for-profit organization dedicated to helping alleviate the world water crisis. It was co-founded by Lucas White and Simon Konecki, the founder of the ethical bottled water company, Life Water, also known as the ex-husband of Adele. Life Water aims to give 1,000 liters of clean water to communities in the developing world for every liter sold in the UK.

Jushi-Drop4Drop Projects

The Jushi-Drop4Drop clean water projects will have a significant, long-lasting positive impact in the following areas:

• Education: Health and hygiene education will be conducted at each Jushi project site.

• Local Partnerships: The projects will each establish partnerships with local organizations to utilize local knowledge, language, and experience to better reach those in need.

• Maintenance: Community members will be given tools and training in basic maintenance to ensure the upkeep of the wells.

• Community Ownership: Drop4Drop will take a small fee from the community to cover maintenance issues to create a sense of ownership, which dramatically increases sustainability.

• Women’s Involvement: Each project will ensure that women are involved in all stages of implementation, which has been shown to increase the effectiveness of water projects by six to seven times according to the United Nations.

“The impact of these projects cannot be overstated,” White said in a statement. “While it’s nearly impossible to fathom what it must be like to live without access to clean drinking water, this is the unfortunate reality for nearly one in nine people across the globe. The regions where Jushi funded projects are incredibly challenging environments for humans to live in. Without safe sources of water, you can’t safely grow crops or allow trees to grow for shade; you can’t practice proper sanitation or hygiene; you can’t build and sustain local economies. The effects are devastating. However, once these projects go in, the health, communities, and local economies all start to change for the better.”

Price Action 

Jushi shares closed Tuesday's market session 6.04% higher at $1.58 per share.

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Photo: Courtesy of Gallery DS on Unsplash