Exclusive: Jushi Rolls Out THC Edibles Crafted By Just Desserts Finalist Matthew Petersen

Multi-state cannabis operator, Jushi Holdings Inc. JUSH JUSHF debuted its newly formulated vegan and gluten-free Tasteology Fruit Chews in Massachusetts, and expects to roll out the new product line in Virginia, Ohio and Nevada in Q1 2023.

“Developed by a professional pastry chef, who was insistent about using only the finest ingredients, Tasteology Fruit Chews are not only vegan and gluten-free, but are also knock-your-socks-off tasty,” Jim Cacioppo, chief executive officer, chairman and founder of Jushi told Benzinga. “We think consumers will also love the brand’s new Tarot-card themed packaging, which is super eye-catching.”

The new products are made with the finest real fruit purées by Ponthier, and crafted by Jushi’s director of manufacturing and Bravo’s top chef: Just Desserts finalist, Matthew Petersen, along with Jushi’s product development team. They are available in three new varieties — Blood Orange Boost, Blueberry Calm and Passion Raspberry Balance – at Nature’s Remedy dispensaries in Tyngsborough and Millbury, Massachusetts, and will continue to rollout to partner dispensaries in the coming months.

“Our Tasteology Fruit Chews are made with only the highest-quality ingredients like real fruit purées, contain no additives or preservatives and are vegan and gluten-free,” Cacioppo said. “Derived from single-origin fruits and tested with the strictest of quality control measures, we believe our newly formulated chews have set a new standard for taste in the infused-cannabis fruit chew category.”

Containing no colorings, preservatives or artificial flavors, each package of Tasteology Fruit Chews include 20 chews, each with 5mg of THC, unique terpene blends and minor cannabinoids like CBD and CBN for specific experiences. New chews use pectin rather than gelatin to deliver a consumption experience with more experience-focused terpenes. In addition, Jushi updated the brand’s packaging with new Tarot card-theme branding and sustainable pouches rather than the more commonly used tins, which use less waste and preserve freshness better.

Price Action

Jushi shares closed Wednesday market session 3.16% lower at $1.53 per share.

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Photo: Courtesy of Jushi